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Yoplait: Petits Filous Yoghurt

Tesco Back To School £1 Million give-away

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the campaign


On-Pack instant win promotion for Petits Filous yoghurts with a chance to win trips, equipment, books, vouchers and more.

the outcome


  • Tesco exclusive Instant Win promotion
  • Chance to win one of over 8,000 Back to School prizes
  • Advertised on 6 Million packs and in-store via shelf barkers
  • Back to school prizes featured PGL School Activity Trips, iPads, Educational Books, Sports equipment, Tesco School clothing vouchers to name but a few
  • £1 Million prize pool offering a huge headline hook
  • Achieved redemption rate of 3.7% (industry average 2%) but more importantly a double-digit sales uplift compared to the same period the previous year