the campaign
On-Pack instant win promotion for Petits Filous yoghurts with a chance to win trips, equipment, books, vouchers and more.
the outcome
- Tesco exclusive Instant Win promotion
- Chance to win one of over 8,000 Back to School prizes
- Advertised on 6 Million packs and in-store via shelf barkers
- Back to school prizes featured PGL School Activity Trips, iPads, Educational Books, Sports equipment, Tesco School clothing vouchers to name but a few
- £1 Million prize pool offering a huge headline hook
- Achieved redemption rate of 3.7% (industry average 2%) but more importantly a double-digit sales uplift compared to the same period the previous year