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WKD: Original Vodka

Win a WKD chair

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the campaign

Instant win promotion to reward loyalty and promote WKD’s brand values

the outcome


  • Instant win promotion designed to reward loyalty and boost sales while complimenting WKD’s quirky brand values
  • 7 million units on and off trade across UK and Ireland
  • Huge prize pool worth £12 million Prize pool includes cinema tickets, comedy tickets, gig tickets, flight tickets and even sofa racing SMS text entry mechanism
  • Promotional Website