the campaign
We created an on pack promotion to highlight the origin of Waitrose British produce giving customers the chance to win one of 10 Union Jack fridges
the outcome
- Chance to win one of 10 SMEG Union Jack fridges
- Every customer could also claim a bespoke Waitrose branded Fridge Pad and Pen, keeping the Waitrose brand at the forefront of consumers minds
- Sourced and supplied prizes and giveaways
- Promoted via on pack label on 1 million packs
- Entry via bespoke promotional website or via post