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Waitrose: Salad

WIN one of 10 Union Jack SMEG Fridges plus Free Fridge Pad and Pen

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the campaign

We created an on pack promotion to highlight the origin of Waitrose British produce giving customers the chance to win one of 10 Union Jack fridges

the outcome


  • Chance to win one of 10 SMEG Union Jack fridges
  • Every customer could also claim a bespoke Waitrose branded Fridge Pad and Pen, keeping the Waitrose brand at the forefront of consumers minds
  • Sourced and supplied prizes and giveaways
  • Promoted via on pack label on 1 million packs
  • Entry via bespoke promotional website or via post