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Waitrose: Potatoes

FREE Kids Farm Days Plus Win Joules Family Welly Sets

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the campaign

On-Pack promotion to win family set of Joules Wellies and Kids Go Free farm vouchers

the outcome


  • Launched in April to coincide with ‘April Showers’, we launched an on-pack promotion giving customers the chance to win one of 40 family sets of Joules Wellies
  • In keeping with the theme, every customer also had the opportunity to claim a Kids Go Free voucher to over 100 farm attractions across the UK
  • To encourage repeat purchase, with unlimited chances to win and to claim the Kids go Free Farm voucher
  • Sourced and supplied prizes and sign up of all participating venues
  • Promoted via on pack label on 500,000 packs
  • Entry via bespoke promotional website or via post