the campaign
We created an on pack promotion, which featured across several lines of fresh produce during Co-op’s Italian Food Fortnight
the outcome
- To create in-store theatre around Co-op’s Italian Food Fortnight, we created an on pack promotion which featured across several lines of fresh produce including tomatoes, peppers, herbs and bagged salads
- Every customer who sent in three proofs of purchase along with postage could claim a free ‘Easy Italian’ Cookbook to encourage cross produce purchase
- Promoted via on pack label on 1 million packs
- Source and supply of books
- Handling and fulfilment of claims