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Waitrose: Beetroot & Carrots

WIN one of 10 Philips Juicers plus Free Superjuice Book

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the campaign

To promote the versatility and nutritional benef its of beetroot and carrots

the outcome


  • Customers had the chance to win one of 10 Philips Juicers plus every customer who made two purchases of promotional packs could claim a free Superjuice book worth £10.99
  • Promoted via on pack label on 300,000 packs
  • Source and supply of books
  • Handling and fulf ilment of claims