the campaign
To promote the versatility and nutritional benef its of beetroot and carrots
the outcome
- Customers had the chance to win one of 10 Philips Juicers plus every customer who made two purchases of promotional packs could claim a free Superjuice book worth £10.99
- Promoted via on pack label on 300,000 packs
- Source and supply of books
- Handling and fulf ilment of claims