Tesco: Fresh Pineapples
FREE CORER & RECIPE BOOK with
Keelings/Dole Fresh Pineapples only at TESCO
the campaign
Proof of purchase campaign for Tesco, to receive a pineapple recipe book and a prize draw entry
the outcome
- Briefed to stimulate trial and encourage repeat purchase of Keelings/Dole Fresh Pineapples in Tesco
- Reward needed to enhance the pineapple eating experience and educate consumers on the versatility of the fruit
- Sourced and supplied handy pineapple corer that peels cores and slices the fruit
- Also designed and produced special booklet with pineapple recipe ideas
- Offer tagged on 150,000 Fresh Pineapples and claimed by consumers sending in 2 proofs of purchase
- Recipe book invited consumers to send in their own recipe to Keelings’ website and be entered into free prize draw to win £250 worth of Tesco vouchers
- Achieved significant increase in sales and 8.5% redemptions