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Sony: Audio

Experience days with Sony Audio equipment

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the campaign

Sony wanted a targeted gift with purchase scheme to drive sales of their audio range

the outcome


  • A range of incentives which were tailored to suit the client’s demographic profile were provided and a final selection of six offers were chosen by Sony to start the campaign.
  • Activities included kids football lessons, kids climbing, kids kayaking, pamper sessions, white water rafting, go karting and free return flights to Europe. Each activity was given geographical coverage across both UK and Ireland.
  • Consumers could complete the in-store claim form or the three-phase peel and revel labels, featured on the product itself.
  • The client reported a 13% increase on the like for like sales.
  • Responsible for design and development, recruitment of participating venues, print and production, dedicated customer service helpline and freepost service and redemption handling and analysis.