the campaign
A rewards and retention promotion, designed to strengthen brand loyalty and encourage reading. Claim a FREE book and collect the series.
the outcome
- Buy 2 packs of Organix Fruit Pots to claim a FREE “That’s not my…” Usborne book worth £5.99
- 4 books to collect including “That’s not my bear…”, “That’s not my frog…”, “That’s not my donkey…” and “That’s not my tiger…”
- Simple claim mechanic with strong collectability to encourage repeat purchase
- Redeemed over 26,ooo books with redemption rate of 6% and 16% uplift in year on year sales during promotional period
- Design and provision of artwork for packaging
- Customer helpline
- Promotional website
- Handling and fulfilment