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Organix: Fruit Pots

Free “That’s not my…” USBORNE Book

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the campaign

A rewards and retention promotion, designed to strengthen brand loyalty and encourage reading. Claim a FREE book and collect the series.

the outcome

  • Buy 2 packs of Organix Fruit Pots to claim a FREE “That’s not my…” Usborne book worth £5.99
  • 4 books to collect including “That’s not my bear…”, “That’s not my frog…”, “That’s not my donkey…” and “That’s not my tiger…”
  • Simple claim mechanic with strong collectability to encourage repeat purchase
  • Redeemed over 26,ooo books with redemption rate of 6% and 16% uplift in year on year sales during promotional period
  • Design and provision of artwork for packaging
  • Customer helpline
  • Promotional website
  • Handling and fulfilment