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O2: Experience

Experience Days – Gift with purchase

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the campaign

The brief was to devise a campaign to drive sales of underperforming handsets

the outcome


  • The rewards were designed to appeal to both genders and included aromatherapy, white water rafting, tandem paragliding, scuba diving and snowboarding.
  • Claim forms were sent out on 5,000 handsets for the customer to complete and either mail in or alternatively complete online.
  • A consumer microsite was created to communicate the offer and provide additional information and full listings for each activity using a postcode search facility. Once a customer had selected an activity a voucher for their chosen activity would be sent out.
  • Responsible for design and development, recruitment of participating venues, print and production, dedicated customer service helpline and freepost service and redemption handling and analysis.