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Kikkoman

FREE Bespoke Spatula and 12 page Recipe Booklet

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the campaign


Designed to reward consumer loyalty with a high quality bespoke kitchen gadget. In keeping with Kikkoman’s status as a premium, authentic brand. 

the outcome

 

  • The premium spatulas were specifically made to echo Kikkoman’s iconic shaped dispenser bottle, created by the same designer who drew up plans for Japan’s famous Akita Bullet train
  • A glossy 12- page booklet to accompany the spatula gives recipes for dishes such as Oriental Mussels and Frites and Pot Roast Lemon & Thyme Chicken
  • Featured on 375,000 bottles of Soy Sauce and Teriyaki Marinade
  • Customers were required to purchase two promotional packs
  • Full design and artwork for specially designed eye-catching red neck collars
  • Developed promotional supporting website
  • Full handling and fulfilment service of all spatulas
  • Full copy and legal services & customer helpline