the campaign
Designed to reward consumer loyalty with a high quality bespoke kitchen gadget. In keeping with Kikkoman’s status as a premium, authentic brand.
the outcome
- The premium spatulas were specifically made to echo Kikkoman’s iconic shaped dispenser bottle, created by the same designer who drew up plans for Japan’s famous Akita Bullet train
- A glossy 12- page booklet to accompany the spatula gives recipes for dishes such as Oriental Mussels and Frites and Pot Roast Lemon & Thyme Chicken
- Featured on 375,000 bottles of Soy Sauce and Teriyaki Marinade
- Customers were required to purchase two promotional packs
- Full design and artwork for specially designed eye-catching red neck collars
- Developed promotional supporting website
- Full handling and fulfilment service of all spatulas
- Full copy and legal services & customer helpline