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CO-OP: Fresh Produce

Italian Food Fortnight – FREE Italian Cookbook

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the campaign


We created an on pack promotion, which featured across several lines of fresh produce during Co-op’s Italian Food Fortnight

the outcome

 

  • To create in-store theatre around Co-op’s Italian Food Fortnight, we created an on pack promotion which featured across several lines of fresh produce including tomatoes, peppers, herbs and bagged salads
  • Every customer who sent in three proofs of purchase along with postage could claim a free ‘Easy Italian’ Cookbook to encourage cross produce purchase
  • Promoted via on pack label on 1 million packs
  • Source and supply of books
  • Handling and fulfilment of claims