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Betty Crocker: Baking Products

Link Promotion: FREE presentation cake tin with BETTY CROCKER & ELLA VALENTINE baking eggs

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the campaign

We produced a campaign to link products and uplift sales for Betty Crocker baking products

the outcome


  • Promotional stickers were placed on packs of Ella Valentine free range baking eggs
  • Purchase one pack of Betty Crocker baking products and a pack of Ella Valentine free range eggs
  • Send in till receipt & promotional sticker + P&P to claim presentation cake tin worth £12.99
  • High perceived added value premium with strong relevance to both products
  • Achieved 12% redemptions (average 5%) and also resulted in 10% uplift in EV egg sales As stickers were only on eggs, sales uplift for Betty Crocker was incremental and at full retail price